APM Studio
The Problem Work Approach Pricing FAQ Start a project
2 spots open for a May start · Orlando

Your website is the first three seconds of every customer relationship.

I build custom websites for small businesses, creators, and trades who deserve more than a Squarespace template. Most small business sites lose people in those first three seconds. I build sites that earn the next three.

Custom-built. Fast. Modern. Yours. Starting at $1,500.

7-14
Day delivery
1
Human builds it
100%
Yours forever
The problem

Three reasons your current site is costing you customers.

None of them are about how it looks. They're about what visitors actually experience in the first few seconds.

Problem 01

It loads in 6 seconds.

Most small business sites are built on bloated platforms. Visitors leave before the hero image finishes rendering. Yours should load in under 1.

53%
of mobile visits leave a site that takes more than 3 seconds to load
Problem 02

It looks like the other 10,000.

Squarespace templates are fine for the 10,000 businesses also using them. Your site should make a buyer remember you, not blend you in.

94%
of first impressions about a business are based on its design alone
Problem 03

It sounds like a robot wrote it.

AI-generated copy reads as AI-generated copy. "Step into the realm of excellence." Real businesses talk like real humans. So should your site.

1.7s
average time before a visitor decides whether you're trustworthy
Why I do this

None of these problems are about design talent. They're about care. Slow loads, dated templates, robot copy. These are people who stopped paying attention to their own front door. I haven't.

Selected Work

4 projects · 3 live · 1 concept
Live site
Residential · Renovation · 2026
Kenneth Garza LLC

"Built by hand. Done right."

Editorial craftsman site for a high-end renovation specialist. Warm palette, premium positioning, owner-led narrative voice.

Palette
Concept
Music · Personal Brand · 2026
KAIRO

"Slow dance for the end."

Recording artist site built around an album release. Immersive dark aesthetic, streaming integration, tour dates, press kit.

Palette
Live site
Athletic · Personal Training · 2026
Old School Fitness

"Power. Strength. Endurance."

Personal trainer site for Brett, who trained Kimbo Slice and pro wrestlers. Hard-edged athletic aesthetic, real testimonials, intake form that filters tire-kickers.

Palette
// PLACEHOLDER: needs real quote
What clients say
"[Real client quote will go here. Get one from Andres or your dad. Text them: 'Could you write me 2-3 sentences about working together? Anything honest is gold.']"
[Client Name]
[Business · City]

How I Work

Three things I won't compromise on
01

I build alongside you, not for you.

Most agencies disappear for two weeks then surface with a finished site. I work in real-time over text. You see the build happen day by day. Course-correct early, ship faster, no surprises.

02

I'd rather lose a sale than build the wrong thing.

If your business doesn't actually need a website, I'll tell you. If you need something different than what you asked for, I'll say so. The work I take on is work I believe in. Period.

03

Your site is the only thing my name is on.

Every site I ship has a small "Site by APM" link in the footer. That's my reputation, on every site, forever. So I don't ship work I'm not proud of. It's that simple.

// PLACEHOLDER: needs photo
Alec Perea-Martinez
Designer · Builder · Orlando, FL
About

I'm Alec. I build websites for people I'd actually want to work with.

I've spent 8 years in enterprise technology and security. Currently working full-time as a senior consultant. What I noticed working with that world is that most small businesses get left behind. They pay $20/month for a Squarespace template that looks like everyone else's, or sit on a site a friend built in 2017 that they're afraid to touch.

I started APM Studio because I wanted to bring enterprise-level work to small businesses that can't afford enterprise pricing. For tradesmen, shop owners, creatives. Anyone who deserves a site that actually represents them. I move fast because modern tools let me. I keep prices fair because I'd rather build for ten people I respect than one corporate client I don't.

If that sounds like the kind of person you want to work with, let's talk.

Pricing

What an agency charges $15,000 for, in a fraction of the time.

Modern tools let me build in days what used to take weeks. I pass that on. Fixed prices. No sales calls until we both want one.

How you'd build a site
Squarespace
Local Agency
APM Studio
Cost
$20/mo forever
$8K – $15K
$1.5K – $5.5K
Timeline
Your weekend
6 – 12 weeks
7 – 21 days
Custom design
Template only
Yes
Yes
Looks like 10,000 other sites
Yes
No
No
You own the code
No
Sometimes
Always
Direct relationship
N/A
Through PM
Just me
Ongoing fees
$240+/year
Hourly retainer
$0 for static
Essential
$1,500
one-time · 7 days

Single-page site that punches above its weight.

  • Single-page custom site
  • Mobile-first & accessible
  • Hosting setup ($0/mo)
  • Domain configuration
  • Contact form
  • One round of revisions
Get started →
Premium
$5,500
one-time · 21 days

Full custom build with CMS for sites that need to drive revenue.

  • Unlimited pages
  • Custom CMS or Webflow
  • Full copywriting & strategy
  • Photography direction
  • Advanced SEO setup
  • Three rounds of revisions
  • 60 days post-launch support
  • Priority response
Get started →

Questions you're probably asking.

Honestly, why are these prices so low?

+

Modern AI-assisted tools let me build in days what used to take agencies weeks. I keep my overhead near zero, work directly with you, and pass the savings on. The work is the same quality either way.

What happens after the site launches?

+

You can text me anytime. Small updates are usually free and same-week. Bigger updates I quote project-by-project. There's no required monthly retainer, but I offer one at $97/mo if you want hands-off updates and monitoring.

Is the site mine, or are we locked into something?

+

100% yours. Code, content, domain, all of it. If you ever want to leave, I hand over a clean folder with everything in it. No platform lock-in. No held-hostage situations. Ever.

Walk me through the actual process.

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Day 1: a 30-minute call about your business. Days 2-3: I send a design direction with mockups. Days 4-10: I build it. Days 11-14: revisions and launch. You're never waiting more than 48 hours for an update from me.

I don't have great photos or copy. Is that a problem?

+

Not at all. Standard and Premium tiers include copywriting and photo direction. For Essential, I'll guide you through getting solid photos with just your phone in about 30 minutes. Same way I helped my dad and Andres.

Can you handle the technical stuff like hosting and email?

+

Yes, all of it. I set up the domain, hosting, email forwarding, contact forms, and analytics. You don't need to know what DNS is. By the time we're done, everything just works.

Get in touch

Got a project?
Let's talk.

I take roughly 2 clients per month. If we're not a fit, I'll tell you and refer you elsewhere. No pressure either way. Send a quick note about your business and what you're hoping to build. I respond within one business day.

Email me
Email
[email protected]
Based in
Orlando, Florida
Response time
< 24 hours